Case Study Parrot Head Essay

How can we consider Jimmy Buffet as members of a reference group? A brand community. The definition of a reference group is the people of whose attitudes, behavior, beliefs, opinions, preferences, and values are used by an individual as the basis for his or her judgment. One does not have to be (or even aspire to be) a member of a reference group to be negatively or positively influenced by its characteristics. Jimmy Buffet fans are a part of reference group because they each relate to each other with similar beliefs and behaviors and all have a common bond in following the music of Jimmy Buffet and follow the themes of the fan base similar to dead heads (Grateful Dead). It seem that this reference group aka parrot heads are also part of a nerd group by themselves. Parrot heads is also a humanitarian group and has over 200 different clubs and volunteer groups and charitable events for communities for a charity. This reference group notonly attends Jimmy Buffet concerts but they also are part of huge tailgating party that likes to dress up in tropical outfits and like to drink and pass around blow up dolls filled with alcohol and have fun and escape from their daily nerdy lives. Jimmy Buffet music was big in the late 70’s but his following has become even much bigger today and multi-generational and is not uncommon to see a parent attending this events with one of his adult siblings partaking in the festivities. A brand community is a community or a company to express shared interest in a particular product or â€Å"brand†. In the case of Jimmy Buffet the brand name is Margaritaville from his hit song back in 1977. This brand has gone far beyond selling T shirts and posters but has become a major multi- million dollar business and his branding ranges from a wide range from clothing to casinos and everything in between. I personally am not a parrot head or have been to a one of his concerts but enjoy his music and would probably enjoy going to a concert if the opportunity presented itself. I have a neighbor who is a huge â€Å"Parrot Head† and she has all kinds of Margaritaville brand products from bags games, to Adirondack  chairs to a huge fake palm tree in her backyard and travels to Las Vegas to go to the casino. It is reported Jimmy Buffet has a net worth of over $400 million dollars with his branding and although was a decent musician he has become a marketing giant with his branding. What kind of opportunities does the existence of the Buffett community present to marketers? Develop a list of specific marketing and promotional tactics. The opportunities are endless for the Margar itaville community as long as they are not violating the trademark or bootlegging the products. If you are an entrepreneurial type of person you could work with Margaritaville and develop products that are marketed towards this reference group or could be part of several type of businesses that use this branding or other similar products. Here is a list of promotional tactics one could use to market to this reference group. The Margaritaville line implies quality, value and good times and has a colorful tropical theme and can be put on all different kinds of merchandise that could be sold through several distribution channels. Margaritaville clothing line Restaurant Franchise Hotels Casinos Grocery stores Music stores retailing Jimmy Buffet music Liquor stores Books Clothing lines Parrot Head Hats Sunglasses Club for community charity The Margaritaville brand continues to expand and as new booming markets are created you can see the branding take advantage of those markets that are growing. References Consumer Behavior: Buying, Having, Being (10th ed.). (2013). Saddle River, NJ: Michael R. Soloman. Reference Group Definition – Sociology. (n.d.). Retrieved from http://sociology.about.com/od/R_Index/g/Reference-Group.htm What Is a Brand Community? (n.d.). Retrieved from http://www.wisegeek.com/what-is-a-brand-community.htm Margaritaville: A Brand Anything But Wasting Away | Beneath the Brand. (n.d.). Retrieved from http://www.talentzoo.com/beneath-the-brand/blog_news.php?articleID=15368 Parrot Heads in Paradise Inc. (n.d.). Retrieved from https://www.phip.com/

Alices Adventures in Wonderland: Hunger, Dominance, and Undesirability

Hunger, Dominance, and Undesirability Lewis Carroll’s fairy tale, Alice’s Adventures in Wonderland, written in 1865, fuels the stereotype of how girls are required to be petite, feminine, and submissive to men through Alice’s eating habits, the contrast between young Alice and older women characters, male control, and Alice’s behaviour at the end of the story. This influences the minds of young audience members who read Carroll’s work instills the idea that in order to be beautiful, a girl must control her desire to eat and never overpower the men they associate with.In Carroll’s Alice’s Adventures in Wonderland, the author targets the importance of a woman’s size and how food consumption influences femininity and desirability. During the story, Alice is exposed to various situations involving food and beverages. Carroll’s first introduction on the emphasis on Alice’s size, is when she is falling down the rabbit ho le and she sees a jar labelled â€Å"Orange Marmalade†. When she grabs the jar, she finds that there is nothing inside. This is an early indication that unless Alice is instructed to satisfy her hunger,she must not indulge her desires or her level of perfection will decrease.Throughout the story, Alice is then exposed to bottles and foods that are labelled â€Å"Eat Me† or â€Å"Drink Me. † Without hesitation, she ingests the products with labels. Alice’s petiteness, and thus her beauty, come directly from her eating and drinking habits. Only when she is allowed to eat, does her body undergo positive Brewer 2 changes. These positive changes lead her to experience new adventures and improve her education, which is another noticeable attribute in the tale.Anna Helle-Valle and Per-Elinar Binder argue that â€Å"the body is central to self-experience† and to Alice, the size of her body determines what she is able to do and how she sees herself (Helle-V alle and Binder 4). The Caterpillar in Alice’s Adventures in Wonderland, offers insight into the ideal of size. The extreme changes in size damages one’s self identity. Alice shares her confusion with the Caterpillar during their first meeting: â€Å"I’m not myself, you see-being so many different sizes in a day is very confusing† (81).The Caterpillar forces her to say who she is, but because of her recent changes in size, she is not able to say who she believes herself to be. Size is critical to one’s understanding of the self, and Carroll’s Alice struggles with understanding that a small size is important. In a societal context, Alice represents what a girl should be: petite and feminine. However, she expresses her concern for her small size during a conversation with the Caterpillar. The Caterpillar is the male authoritarian figure in the section and is furious with her concern. He then informs Alice that three inches is, in fact, a †Å"good height to be† (84).The Caterpillar forces Alice to be comfortable with herself, for being any larger causes her to be less desirable to her new found dominant male figure. The Caterpillar’s statement offers no argument, and Alice’s perfect and submissive attitude cause her to listen to the dominant with no complaint. In Alice’s Adventures in Wonderland is the idea that female sexuality consists of the importance of curiosity and politeness, and a submissive attitude: this is due to Carroll’s desires and the Victorian beliefs. In the story, Alice’s character is that of an ideal girl, and her curiosity often leads to find new and exciting ventures in Wonderland.The reason that Alice is able to experience Wonderland is because of her curious nature that led her to tumble down the rabbit Brewer 3 hole. Jennifer Geer contends that Alice’s manners, as well as the want to impress the creatures in Wonderland, comes from the moral implic ation of Victorian literature (Geer 2). The literature in the 1800s centers on politeness and manners, which Alice offers to all of the creatures and people in Wonderland. One of the most positive attributes that female sexuality should possess is a submissive female attitude.Through the fairy tale, mature female sexuality is portrayed as â€Å"frightening and destructive† (Garland 2). This is evident through the Queen of Hearts and her influence on the King of Heart’s behaviour. The Queen in Alice’s Adventures in Wonderland, is in direct opposition of Alice’s character. Where Alice is the ideal, polite and petite, the Queen is aggressive and large in stature. The ‘suit’ of hearts, that the Queen has cloaked herself in, is in no coincidence the colour red, for this is often associated with a tumultuous and confident sexuality.In Alice’s Adventures in Wonderland, the colour red is given a negative connotation by the Queen’s negat ive attitude. She often thunders the expression â€Å"off with their head†, and Garland explains that this is the Queen’s desire of male castration (Garland 8). The dislike for female domination is evident in the literature of the time, as well as the ideas of Sigmund Freud. The Queen’s concern with castration would be comparable to the worry of female authority in society. The Queen, once again, expresses undesirability by her heavy weight and yearning for tarts.It affects her personality, and makes her become evil and arrogant, thus making her unwanted and a threat to male competence. Her desire for male subordination and ugly nature, is the author’s way to sway female readers to keep their aggressiveness at bay. An aggressive female not only creates shame for manhood, but does not correspond with the ideologies of those living in Mid-Victorian times when Carroll wrote Alice’s Adventures in Wonderland. The effect of a dominant female is shown in the King of Hearts. The Queen of Brewer 4Hearts’ husband is constantly being forced to carry out her will and listen to her often violent demands. The King of Hearts, because of his treatment by the Queen, is weak and submissive and thus, has nothing to offer. The ideal for male dominance is expressed by the male superiors that control Alice. When she is instructed to take food or beverages, it is either done by no director or a male authoritarian figure. The King would never offer instruction to a female and simply just follows demands made by the Queen. In Mid-Victorian times, the latter was not acceptable behaviour.Geer claims that in the Victorian era, the adult world belongs to the male whereas a woman’s world should be entirely dedicated to motherhood (Geer 14). In Alice’s Adventures in Wonderland, Carroll chooses the Duchess to be the antagonist to this position. The Duchess is characterized as a mother who continually causes harm to her child due to her aggressive nature and desire to eat. She often brings food into situations where it is not applicable, and in Alice’s Adventures in Wonderland, it is directly linked to why she is a neglectful mother and horrible woman.The ideas that women lose their desirability and femininity when they are not submissive to their male counterparts and when their lives are not dedicated to the raising of a family are shown through the aggressive nature of the Queen and the Duchess, and ultimately Alice’s fall into barbaric womanhood. Throughout Carroll’s story, Alice is everything that a mature woman should be. She is polite, kind, submissive, and has control over her desire to eat. She would take direction from the Mouse, the Caterpillar, the Queen and the Duchess without hesitation.However, during the trial scene of the tale, her fate of womanhood is foreshadowed. During the trial, Alice begins to Brewer 5 take notice of the food that was in the jury room. She immediately beg ins to feel herself becoming larger. When her name was called to take the stand during the trial, the King politely informs Alice that she will not be able to take her seat due to her enlarged size. However, she refuses to entertain the meek King’s instruction. Alice continues to grow and becomes more arrogant and the Queen is forced to order her execution.In the beginning of the fairy tale, Alice is a petite and beautiful girl, but the desire for food turned her into a rude and undesirable woman. Carroll’s Alice’s Adventures in Wonderland not only is influenced by the beliefs of the people living in the Mid-Victorian era, but also by the belief that eating causes inferiority. In the twenty-first century, the image of beauty is causing women of all ages to be concerned with becoming large and undesirable, and Carroll’s story only encourages the overwhelming concern by idealizing petite Alice, creating a grotesque image of large women, and how male authori tarianism should control womanhood.Alice’s fall from grace as she grows larger reinstates that belief and influences readers that to be feminine, one must never become too large and forget the role that Carroll had wanted for women in society. Brewer 6 Work Cited Carroll, Lewis. Alice’s Adventures in Wonderland. Sam’l Gabriel Sons and Company New York, 1916. Electronic. 02. Nov. 2012 Garland, Carina. â€Å"Curious Appetites: Food, Desire, Gender and Subjectivity in Lewis Carroll’s Alice Texts†. Lion and the Unicorn 32. 1 (2008): 22-39.Academic Search Premier. Web. 30 Oct. 2012. Geer, Jennifer. â€Å"All Sorts of Pitfalls and Surprises: Competing Views of Idealized Girlhood in Lewis Carroll’s Alice Books. † Children’s Literature 31 (2003): 1-24. Professional Development Collection. Web. 30. Oct. 2012. Helle-Valle, Anna and Per-Elinar Binder. â€Å"In Wonderland: A Phenomenological, Developmental and Self Psychological Analysis of a Child’s Playful Encounter with a New Reality. † Nordic Psychology 61. 2 (2009): 16-28. PsycARTICLES. Web. 30. Oct. 2012.

Breaking bad news Essay Example | Topics and Well Written Essays - 3000 words

Breaking bad news - Essay Example However, older people exhibit diseases and shorter life span because of bad treatment. In other words, the society and its communication to these people play a large part in health care services. A health care professional always thinks of a way on how to break bad news to patients. For these people, it is essential, difficult and often the most critical part of healthcare communication. For some, breaking bad news to patients is an innate skill. Patients have a hard time disclosing their feelings or find it necessary to establish a relationship of trust to be able to more easily accept the disclosure of such news. Presenting bad news to patients may give a negative result that may in turn lead to serious harm. All of these beliefs are made with a strong sense of suspicion; breaking bad news to patients is a skill learned rather than a talent. Medical doctors, for example, have in their education an area of learning good communication skills that entails a long period of learning (Back, 1999). Preparations – in ethical terms, the atmosphere provided should be private on both the part of the patient and the medical professional. In general, patients have varying needs; hence, it is appropriate to discuss with the patient who he/she wants to be the recipients of the information and major decisions like how much should be the information. Statements such as â€Å"How are you feeling right now?† would help the patient prepare himself for a two-way affair. Finding out how much the patient knows – in such aspect asking a question such as â€Å"What have already been told about your illness?† may be essential. This approach would likely measure the patient’s knowledge about his/her illness. It is also appropriate to ask patients how much they have understood on the information given, the patient’s level of technical comprehension and most of all is his/her emotional status. Finding out how much the patient’s capacity of accepting

Comparison the education between saudi arabia and usa Essay

Comparison the education between saudi arabia and usa - Essay Example About 90 percent of Saudi nationals are Arabs† (Saudi Arabia). Because of these huge differences between these two countries, the educational system in these two countries is also different. This paper compares the educational system between Saudi Arabia and USA. The education in Saudi Arabia and the USA are similar in terms of government spending on education, freedom to choose the school and education for people with special needs, while differ in terms of attitude towards education, literacy rate, religion in school, gender roles, grading scales, and stages of education (Stevenson) America is one of the most advanced countries in the world which reflected in their educational system also. Historically, Christians are keener in providing better education to their children whereas Muslims are not much keener in providing education to their children, especially to the females. These differences in attitude towards education are reflected in the social life of these two countrie s. While most of the Americans are going to the schools and colleges irrespective of the gender differences, in Saudi Arabia, women are not much interested in getting educated because of the social systems prevailing there. The Saudi Arabian curriculum is mostly dominated by the Religious beliefs and the influence of religion can be witnessed at every corner in Saudi Arabian educational systems.

Develop an advertising campaign Coursework Example | Topics and Well Written Essays - 1250 words

Develop an advertising campaign - Coursework Example The performance campaign will feature well known sports car expert drivers, including Richard Atwood, who is a world class driver and instructor specialising in the Porsche and Ferrari cars. The second expert driver to feature in the campaign is Aaron Scott, who has sported in the GT’s and Formula 3 sports cars for the past fifteen years. He has been a well known instructor for the Carrera Cup and the GT cup. The choice of the two experts was aimed at increasing the effects of celebrity endorsements, which have a profound appeal to the social stature and the sense of belonging of the upcoming buyers of the Nissan Skyline GTR R34 and also sporting car enthusiasts. Through the car, the campaign should leave the mark of excellence, performance and expert status in the ownership of the Nissan Skyline GTR R34. By focusing on the image and the aura communicated by the sporting world, the new buyers and enthusiasts of the car will increase the uptake of the car (Macdonald & Sharp, 2003). The sports car brands that the company is competing with in this segment include Toyota supra, Honda NSX, Mazda RX-7 and Mitsubishi Lancer. Through the advertising campaign, the company hopes to scoop more market from its competitors, by positioning the car as a well-priced sports car fit for racing (Niraj & Pillutla, 2000). 2) Change the perception of the public about the Nissan brand, by demonstrating that it is the number one competitor among performance class of vehicles, with the aim of increasing its presence in sporting events. The purpose of the advertising campaign is that of reassuring the customers, sporting event organizers and media users that the Nissan Skyline GTR R34 is very successful and the best performance vehicle in the world. 2) Increase the production capacity of the GTR R34 sports car in the company by 20 percent, which will cater for the increase in the increase of demand arising from the

Nutrition and physical activity needs Essay Example | Topics and Well Written Essays - 2000 words

Nutrition and physical activity needs - Essay Example Fast food is relatively inexpensive, easy to obtain and requires no preparation, so it is often the main choice for the youngest adults in this age group and for working parents. The youngest adults in this group no longer have parental oversight, so freedom of choice may put them at risk for nutritional deficiencies. Current economic conditions make it difficult for the youngest adults to purchase foods of higher nutrient content, which are more costly. Typically they are juggling part time jobs, college or technical school and active social lives. The low cost, popularity and ease of fast foods makes it tempting to rely on them solely to meet nutritional needs. This is particularly true when young adults have busy schedules and little time for food preparation. College campuses and fast food eateries could focus on advertising and providing healthier food options, such as fruit salads, yogurt and other products that are lower in cost. While the older adults in the 18-35 group may spend more time selecting foods and may have more money to spend on healthier choices, they may still be faced with managing many responsibilities. Time is often a factor in deciding which foods to prepare for family meals and which foods are avoided. Those with children are responsible for meeting their nutritional needs as well. It becomes more challenging to meet the nutritional needs of an entire family when those responsible do not establish good eating habits as young adults. It is further complicated when adults responsible for the nutrition of others do not have an adequate understanding of nutrition and energy requirements. Various groups use labels to assist consumers of different cultures in selection of the appropriate and desirable food products. There are labels designed by Melbourne Kashrut Pty, Halal Australia and the Australian Dairy Corporation, to name a few. There is

The Effects of an Ineffective Safety Program Research Paper

The Effects of an Ineffective Safety Program - Research Paper Example Stranks (2010) explains that any organization should take responsibility of its actions. Whether a goods making or service industry, the operations of a business will affect the environment either positively or negatively. The negative effects are the most common due to awareness of labor laws and human rights by the employees. Safety programs cut across almost every type of business or organization be it teaching, service providing or nonprofit making organizations. Its consequences are felt due to the presence of people. A business which practice poor safety measures suffers a big blow in the long run. If the company has poor working conditions, it risks the effect of strikes, vandalism and go slows. Strikes and go slows hinders the organizations operations and profitability at the end of the day. A peaceful environment is easy and cheap to maintain as compared to the costs incurred to solve a dispute (Williams, 2014).The costs incurred to solve organizational disputes may be tremendous involving legal fees, fines and compensation which add up to the company’s cart of losses. The company’s ineffective safety precautions can also cause financial losses due to payment of damages to workers and law suits. Financial losses affect the stakeholders capital share which ruins the company’s net worth and reputation. The company can also be sued by the community if it practices unhygienic waste disposal mechanisms (Cambridge, 2010).The community can also seek an injunction from the court to terminate the existence of the company. These are some of the areas that the companies need to check to avoid sudden interruptions. Manufacturing organizations pose a significant chance of hazards to its employees as compared to service providing companies. This is due to the frequent usage of dangerous machines and equipments. Many manufacturing companies experience a lot of cases regarding partial or physical disability encountered during the line of duty. Under Labor